Nicolas Mather

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cover image of The Big Brand Lie

The Big Brand Lie

Category Pirates Author
(2021)

cover image of Dying-From-Home

Dying-From-Home

Nicolas Cole Author
Christopher Lochhead Author
(2022)

cover image of How to Create a Category As a Small "e" Entrepreneur

How to Create a Category As a...

Christopher Lochhead Author
Nicolas Cole Author
(2022)

cover image of Missionaries vs Mercenaries

Missionaries vs Mercenaries

Nicolas Cole Author
Eddie Yoon Author
(2022)

cover image of The Meta Problem

The Meta Problem

Christopher Lochhead Author
Eddie Yoon Author
(2022)

cover image of The Next 10 Years For Netflix

The Next 10 Years For Netflix

Nicolas Cole Author
Christopher Lochhead Author
(2022)

cover image of The "Ism Schism"

The "Ism Schism"

Eddie Yoon Author
Christopher Lochhead Author
(2022)

cover image of Position Yourself Or Be Positioned

Position Yourself Or Be...

Nicolas Cole Author
Christopher Lochhead Author
(2022)

cover image of How to Have a Legendary Career

How to Have a Legendary Career

Christopher Lochhead Author
Eddie Yoon Author
(2022)

cover image of Category Design For Social Change

Category Design For Social...

Nicolas Cole Author
Christopher Lochhead Author
(2022)

cover image of Rethinking Black Friday

Rethinking Black Friday

Christopher Lochhead Author
Eddie Yoon Author
(2022)

cover image of The Big Category Lie

The Big Category Lie

Nicolas Cole Author
Christopher Lochhead Author
(2022)

cover image of Living Your Category POV

Living Your Category POV

Eddie Yoon Author
Christopher Lochhead Author
(2022)

cover image of The Big Product Lie

The Big Product Lie

Christopher Lochhead Author
Nicolas Cole Author
(2022)

cover image of The Digital Education Crisis

The Digital Education Crisis

Christopher Lochhead Author
Nicolas Cole Author
(2022)

cover image of Writer Business Models

Writer Business Models

Nicolas Cole Author
Christopher Lochhead Author
(2022)

cover image of The Art of Fresh Thinking

The Art of Fresh Thinking

Christopher Lochhead Author
Nicolas Cole Author
(2022)

cover image of How to Make Money In a Recession

How to Make Money In a Recession

Nicolas Cole Author
Eddie Yoon Author
(2022)

cover image of How to Become a Top 444 Author

How to Become a Top 444 Author

Nicolas Cole Author
Eddie Yoon Author
(2022)

cover image of Category Science 101

Category Science 101

Eddie Yoon Author
Nicolas Cole Author
(2022)

cover image of Crossing the Chasm With Category Science

Crossing the Chasm With...

Christopher Lochhead Author
Eddie Yoon Author
(2022)

cover image of The Digital American Dream

The Digital American Dream

Christopher Lochhead Author
Eddie Yoon Author
(2022)

cover image of The Category Design Scorecard

The Category Design Scorecard

Christopher Lochhead Author
Eddie Yoon Author
(2022)

cover image of The Mentor Myth

The Mentor Myth

Nicolas Cole Author
Eddie Yoon Author
(2022)

cover image of Engineering Exponential Moments

Engineering Exponential Moments

Nicolas Cole Author
Christopher Lochhead Author
(2022)

cover image of Martin Cooper

Martin Cooper

Nicolas Cole Author
Christopher Lochhead Author
(2022)

cover image of Dr. Ayelet Fishbach

Dr. Ayelet Fishbach

Christopher Lochhead Author
Eddie Yoon Author
(2022)

cover image of Category Design 101

Category Design 101

Christopher Lochhead Author
Nicolas Cole Author
(2023)

cover image of Paid to Create

Paid to Create

Christopher Lochhead Author
Nicolas Cole Author
(2022)

cover image of The 22 Laws of Category Design

The 22 Laws of Category Design

Category Pirates Author
(2023)

cover image of Tesla Superconsumers Are Making Millions

Tesla Superconsumers Are...

Christopher Lochhead Author
Nicolas Cole Author
(2022)

cover image of The Annual Strategy Planning Trap

The Annual Strategy Planning...

Category Pirates Author
(2024)

cover image of How to Reframe the Problem & Win

How to Reframe the Problem & Win

Category Pirates Author
(2024)

cover image of Radical Resilience

Radical Resilience

Eddie Yoon Author
Katrina Kirsch Author
(2024)

cover image of Solving for Churn

Solving for Churn

Category Pirates Author
(2024)

cover image of The Power of Outcomes

The Power of Outcomes

Category Pirates Author
(2024)

cover image of The 3 Marketing Metrics to Rule Them All [Part 1, 2 & 3]

The 3 Marketing Metrics to...

Category Pirates Author
(2024)

cover image of Category Superpower

Category Superpower

Category Pirates Author
(2024)

cover image of The "No-Sell" Sell

The "No-Sell" Sell

Category Pirates Author
(2024)

cover image of The Art of Critical Reading [Part 1 & 2]

The Art of Critical Reading...

Category Pirates Author
(2024)

cover image of The Value of Your Value

The Value of Your Value

Category Pirates Author
(2024)