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One of the most common questions entrepreneurs and small business owners ask is, "How do I create a category if I'm not a heavily funded startup or some massively successful company? How can someone like me create a category of my own?"

This reveals maybe the single greatest benefit of category design:

Anyone can do it, at any stage of their life.

In this "mini-book," you will learn the 7 ways small "e" entrepreneurs (solopreneurs, small business owners, consultants, advisors, freelancers, etc.) can become known for a niche they own:

Each of these are areas of opportunity for you to execute a No Ocean Strategy, meaning you CREATE something in the world that previously did not exist. And the more of these "niche down" opportunities you combine together, the more different you are and the more difficult it becomes for someone else to "do what you do."

In addition, in this mini-book you will learn:

Short, sweet, and jam-packed with incredibly valuable insights, this mini-book is a How-To guide for any solopreneur, entrepreneur, or small business owner looking to supercharge their business.