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Silicon Valley says, "The best product always wins." But does it?

The goal of every entrepreneur, then, is to build the best product. How? Put the incumbent of the industry you want to "disrupt" in your sights, funnel tens (or hundreds) of millions of dollars into your scope, and build a "monster" product. Wipe them off the face of the earth. Show their customers how much better you are than them.

And when you're done? Hire a new CEO, bump yourself up to Chairman, and go on a speaking tour spreading the good word: "The best product always wins."

There's just one problem.

The best product does not always win.

In this "mini-book" you will learn:

Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" busts common product myths and shows how to MAKE a place in the world for your product.