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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Category design is the strategy for dealing with the "winner take all" reality that has taken hold in business.
Only 19 percent of Fortune's 100 fast-growing companies are category designers. And yet, they captured 51 percent (of the prior three years cumulative) of the revenue growth, and 80 percent (of the prior three years cumulative) of the market capitalization.
But how do you know when you're looking at a category creator versus just another high-growth company fighting tooth and nail for market share in an existing category?
The Category Design Scorecard will tell you.
Our crew at Category Pirates created this scorecard after reviewing companies from the Fortune 100 Fastest-Growing Companies list and analyzing their 10Ks, Annual Reports, Investor Presentations, and Investor Relations websites.
In this "mini-book" you will learn:
Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" will give you a good sense of how relevant your business will be 10 years from now.
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