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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
The COVID-19 pandemic has opened the door for radical innovation-specifically in the work-from-home category. But the opportunities "at home" go far beyond just work.
Through a category lens, anything-from-home has the opportunity to be transformed over the next decade. And many entrepreneurs and companies are already leveraging this tailwind in legendary ways.
But there is one category that has been completely ignored.
And it's one of the categories entrepreneurs and small business owners need to redesign the most.
In this "mini-book" you will learn:
Short, sweet, and full of incredibly valuable insights, this "mini-book" will provoke hard questions around death and explain how the industry can be redesigned around love.
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