The Value of Your Value

ebook ∣ How To Elevate Your Pricing And Move From Hourly Wages To Outcome-Based Wealth

By Category Pirates

cover image of The Value of Your Value

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Format

ebook

Author

Category Pirates

Publisher

Nicolas Mather

Release

14 June 2024

Share

Subjects

Business Nonfiction

Find this title in Libby, the library reading app by OverDrive.

Download Libby on the App Store Download Libby on Google Play

Search for a digital library with this title

Title found at these libraries:

Library Name Distance
Loading...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com

We all need somebody to help us understand our value.


In this "mini-book" you will learn:

  • Why and how to value (and price for) the outcomes you generate. Not only is this relevant for negotiating your salary, bonuses, or commissions if you're working a regular 9-5, but it's also important if you're a solopreneur, consultant, coach, writer, creator, or anyone whose pricing is determined by charging for an hourly rate or a deliverable.
  • The traditional approach to pricing is an inside-out strategy, which starts with the internal factors and costs of a business and sets prices based on those factors. Outside-in pricing starts with educating customers about a problem and/or opportunity in a compelling way that establishes a new hierarchy of (perceived) value in their heads.
  • Category Designers are masters at "Languaging", the strategic use of language to change thinking. Corner your buyers interest within any category through this technique.
  • When someone doesn't recognize your value, the best thing you can do is leverage category design to Frame, Name, and Claim the conversation in your favor.
  • To understand your value, you have to understand your outcomes.

    • Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" demonstrates how charging for outcomes will transform your life and your work.

    Format

    ebook

    Author

    Category Pirates

    Publisher

    Nicolas Mather

    Release

    14 June 2024

    Share

    Subjects

    Business Nonfiction
    The Value of Your Value