Series: Routledge Studies in Marketing

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cover image of Evaluating Social Media Marketing

Evaluating Social Media...

Routledge Studies in Marketing (Series)

Katarzyna Sanak-Kosmowska Author
(2021)

cover image of Addiction as Consumer Choice

Addiction as Consumer Choice

Routledge Studies in Marketing (Series)

Gordon Foxall Author
(2016)

cover image of The Psychology of Consumer Profiling in a Digital Age

The Psychology of Consumer...

Routledge Studies in Marketing (Series)

Barrie Gunter Author
(2016)

cover image of Contemporary Consumer Culture Theory

Contemporary Consumer Culture...

Routledge Studies in Marketing (Series)

John F. Sherry Editor
Eileen M Fischer Editor
(2017)

cover image of Marketing, Rhetoric and Control

Marketing, Rhetoric and Control

Routledge Studies in Marketing (Series)

Christopher Miles Author
(2018)

cover image of Ethnic Marketing

Ethnic Marketing

Routledge Studies in Marketing (Series)

Guilherme Pires Author
John Stanton Author
(2018)

cover image of Relationship Marketing in the Digital Age

Relationship Marketing in the...

Routledge Studies in Marketing (Series)

Robert Palmatier Author
Lena Steinhoff Author
(2019)

cover image of Strategic Brand Management in Higher Education

Strategic Brand Management in...

Routledge Studies in Marketing (Series)

Bang Nguyen Editor
T.C Melewar Editor
(2019)

cover image of Branding and Positioning in Base of the Pyramid Markets in Africa

Branding and Positioning in...

Routledge Studies in Marketing (Series)

Charles Blankson Author
Stanley Coffie Author
(2019)

cover image of Marketing and Mobile Financial Services

Marketing and Mobile...

Routledge Studies in Marketing (Series)

Aijaz A. Shaikh Editor
Heikki Karjaluoto Editor
(2018)

cover image of Digital Disruption in Marketing and Communications

Digital Disruption in...

Routledge Studies in Marketing (Series)

Edoardo Magnotta Author
(2019)

cover image of Strategic Marketing of Higher Education in Africa

Strategic Marketing of Higher...

Routledge Studies in Marketing (Series)

Emmanuel Mogaji Editor
Felix Maringe Editor
(2020)

cover image of Understanding the Higher Education Market in Africa

Understanding the Higher...

Routledge Studies in Marketing (Series)

Emmanuel Mogaji Editor
Felix Maringe Editor
(2020)

cover image of Food Advertising and Childhood Obesity

Food Advertising and...

Routledge Studies in Marketing (Series)

Fariba Esmaeilpour Author
Mitra Shabani Nashtaee Author
(2020)

cover image of Internal Marketing

Internal Marketing

Routledge Studies in Marketing (Series)

David M. Brown Author
(2020)

cover image of Stakeholder Involvement in Social Marketing

Stakeholder Involvement in...

Routledge Studies in Marketing (Series)

Kathy Knox Editor
Krzysztof Kubacki Editor
(2020)

cover image of Decoding Coca-Cola

Decoding Coca-Cola

Routledge Studies in Marketing (Series)

Robert Crawford Editor
Linda Brennan Editor
(2020)

cover image of Building Corporate Identity, Image and Reputation in the Digital Era

Building Corporate Identity,...

Routledge Studies in Marketing (Series)

T C Melewar Editor
Charles Dennis Editor
(2021)

cover image of Corporate Heritage Marketing

Corporate Heritage Marketing

Routledge Studies in Marketing (Series)

Angelo Riviezzo Author
Antonella Garofano Author
(2021)

cover image of Brand Management in a Co-Creation Perspective

Brand Management in a...

Routledge Studies in Marketing (Series)

Heidi Hansen Author
(2021)

cover image of New Consumer Culture in China

New Consumer Culture in China

Routledge Studies in Marketing (Series)

Xi Liu Author
(2021)

cover image of Charity Marketing

Charity Marketing

Routledge Studies in Marketing (Series)

Fran Hyde Editor
Sarah-Louise Mitchell Editor
(2021)

cover image of The Dynamics of Influencer Marketing

The Dynamics of Influencer...

Routledge Studies in Marketing (Series)

José M. Álvarez-Monzoncillo Editor
(2022)

cover image of Consumer Ethnocentrism, Country of Origin and Marketing

Consumer Ethnocentrism,...

Routledge Studies in Marketing (Series)

Paweł Bryła Author
Tomasz Domański Author
(2022)