Series: Routledge Studies in Marketing

Sort
Filter
cover image of Addiction as Consumer Choice

Addiction as Consumer Choice

Routledge Studies in Marketing (Series)

Gordon Foxall Author
(2016)

cover image of Branded Content and Entertainment in Advertising

Branded Content and...

Routledge Studies in Marketing (Series)

María Rodríguez-Rabadán Benito Author
(2023)

cover image of Marketing and Gamification

Marketing and Gamification

Routledge Studies in Marketing (Series)

Sahil Gupta Editor
Razia Nagina Editor
(2024)

cover image of The Psychology of Consumer Profiling in a Digital Age

The Psychology of Consumer...

Routledge Studies in Marketing (Series)

Barrie Gunter Author
(2016)

cover image of Contemporary Consumer Culture Theory

Contemporary Consumer Culture...

Routledge Studies in Marketing (Series)

John F. Sherry Editor
Eileen M Fischer Editor
(2017)

cover image of Marketing, Rhetoric and Control

Marketing, Rhetoric and Control

Routledge Studies in Marketing (Series)

Christopher Miles Author
(2018)

cover image of Ethnic Marketing

Ethnic Marketing

Routledge Studies in Marketing (Series)

Guilherme Pires Author
John Stanton Author
(2018)

cover image of Relationship Marketing in the Digital Age

Relationship Marketing in the...

Routledge Studies in Marketing (Series)

Robert Palmatier Author
Lena Steinhoff Author
(2019)

cover image of Strategic Brand Management in Higher Education

Strategic Brand Management in...

Routledge Studies in Marketing (Series)

Bang Nguyen Editor
T.C Melewar Editor
(2019)

cover image of Branding and Positioning in Base of the Pyramid Markets in Africa

Branding and Positioning in...

Routledge Studies in Marketing (Series)

Charles Blankson Author
Stanley Coffie Author
(2019)

cover image of Marketing and Mobile Financial Services

Marketing and Mobile...

Routledge Studies in Marketing (Series)

Aijaz A. Shaikh Editor
Heikki Karjaluoto Editor
(2018)

cover image of Digital Disruption in Marketing and Communications

Digital Disruption in...

Routledge Studies in Marketing (Series)

Edoardo Magnotta Author
(2019)

cover image of Strategic Marketing of Higher Education in Africa

Strategic Marketing of Higher...

Routledge Studies in Marketing (Series)

Emmanuel Mogaji Editor
Felix Maringe Editor
(2020)

cover image of Understanding the Higher Education Market in Africa

Understanding the Higher...

Routledge Studies in Marketing (Series)

Emmanuel Mogaji Editor
Felix Maringe Editor
(2020)

cover image of Food Advertising and Childhood Obesity

Food Advertising and...

Routledge Studies in Marketing (Series)

Fariba Esmaeilpour Author
Mitra Shabani Nashtaee Author
(2020)

cover image of Internal Marketing

Internal Marketing

Routledge Studies in Marketing (Series)

David M. Brown Author
(2020)

cover image of Stakeholder Involvement in Social Marketing

Stakeholder Involvement in...

Routledge Studies in Marketing (Series)

Kathy Knox Editor
Krzysztof Kubacki Editor
(2020)

cover image of Decoding Coca-Cola

Decoding Coca-Cola

Routledge Studies in Marketing (Series)

Robert Crawford Editor
Linda Brennan Editor
(2020)

cover image of Corporate Heritage Marketing

Corporate Heritage Marketing

Routledge Studies in Marketing (Series)

Angelo Riviezzo Author
Antonella Garofano Author
(2021)

cover image of Brand Management in a Co-Creation Perspective

Brand Management in a...

Routledge Studies in Marketing (Series)

Heidi Hansen Author
(2021)

cover image of New Consumer Culture in China

New Consumer Culture in China

Routledge Studies in Marketing (Series)

Xi Liu Author
(2021)

cover image of Evaluating Social Media Marketing

Evaluating Social Media...

Routledge Studies in Marketing (Series)

Katarzyna Sanak-Kosmowska Author
(2021)

cover image of Charity Marketing

Charity Marketing

Routledge Studies in Marketing (Series)

Fran Hyde Editor
Sarah-Louise Mitchell Editor
(2021)

cover image of The Dynamics of Influencer Marketing

The Dynamics of Influencer...

Routledge Studies in Marketing (Series)

José M. Álvarez-Monzoncillo Editor
(2022)

cover image of Consumer Ethnocentrism, Country of Origin and Marketing

Consumer Ethnocentrism,...

Routledge Studies in Marketing (Series)

Paweł Bryła Author
Tomasz Domański Author
(2022)

cover image of European Consumers in the Digital Era

European Consumers in the...

Routledge Studies in Marketing (Series)

Małgorzata Bartosik-Purgat Editor
Nela Filimon Editor
(2022)

cover image of Artificial Intelligence for Marketing Management

Artificial Intelligence for...

Routledge Studies in Marketing (Series)

Park Thaichon Editor
Sara Quach Editor
(2022)

cover image of Corporate Social Responsibility and Marketing Ethics

Corporate Social...

Routledge Studies in Marketing (Series)

Honorata Howaniec Author
(2023)

cover image of Ethnic Hospitality Marketing

Ethnic Hospitality Marketing

Routledge Studies in Marketing (Series)

Elena Chatzopoulou Author
(2023)

cover image of Religion and Consumer Behaviour

Religion and Consumer Behaviour

Routledge Studies in Marketing (Series)

Gaurav Gupta Editor
Mandakini Paruthi Editor
(2023)

cover image of Consuming Atmospheres

Consuming Atmospheres

Routledge Studies in Marketing (Series)

Chloe Steadman Editor
Jack Coffin Editor
(2023)

cover image of Digital Transformation and Corporate Branding

Digital Transformation and...

Routledge Studies in Marketing (Series)

Maria Teresa Cuomo Editor
Pantea Foroudi Editor
(2023)

cover image of Place Branding and Marketing from a Policy Perspective

Place Branding and Marketing...

Routledge Studies in Marketing (Series)

Vincent Mabillard Author
Martial Pasquier Author
(2023)

cover image of Peopling Marketing, Organization, and Technology

Peopling Marketing,...

Routledge Studies in Marketing (Series)

Dirk vom Lehn Author
(2024)

cover image of Corporate Branding in Logistics and Transportation

Corporate Branding in...

Routledge Studies in Marketing (Series)

Nor Aida Abdul Rahman Editor
T.C. Melewar Editor
(2024)

cover image of Individuals in B2B Marketing

Individuals in B2B Marketing

Routledge Studies in Marketing (Series)

Maria Ivanova-Gongne Editor
Lasse Torkkeli Editor
(2024)

cover image of Visual Methods in Marketing and Consumer Research

Visual Methods in Marketing...

Routledge Studies in Marketing (Series)

Fatema Kawaf Editor
Ofer Dekel-Dachs Editor
(2024)

cover image of Storytelling in Marketing and Brand Communications

Storytelling in Marketing and...

Routledge Studies in Marketing (Series)

S M A Moin Author
(2024)

cover image of Marketing in Developing Nations

Marketing in Developing Nations

Routledge Studies in Marketing (Series)

Ayodele C. Oniku Editor
(2024)

cover image of Money and Marketing in the Art World

Money and Marketing in the...

Routledge Studies in Marketing (Series)

Henrik Hagtvedt Author
(2024)

cover image of Decolonizing Marketing Theory and Practice

Decolonizing Marketing Theory...

Routledge Studies in Marketing (Series)

Hasan Gilani Editor
(2024)

cover image of Interfaith Marketing

Interfaith Marketing

Routledge Studies in Marketing (Series)

Frank G. Cabano Author
Stefan Müller Author
(2024)

cover image of The Future of Charity Marketing

The Future of Charity Marketing

Routledge Studies in Marketing (Series)

Sarah-Louise Mitchell Editor
Fran Hyde Editor
(2024)

cover image of Digital Currency and Consumption

Digital Currency and Consumption

Routledge Studies in Marketing (Series)

Jashim Khan Author
Russell Belk Author
(2024)

cover image of Market-Oriented Disinformation Research

Market-Oriented...

Routledge Studies in Marketing (Series)

Carlos Diaz Ruiz Author
(2025)

cover image of Consumer Decision-Making, Analytics and AI

Consumer Decision-Making,...

Routledge Studies in Marketing (Series)

Andrew Smith Author
Evgeniya Lukinova Author
(2025)

cover image of Digital Ownership and Consumption

Digital Ownership and...

Routledge Studies in Marketing (Series)

Domen Bajde Author
(2025)

cover image of Disability and Digital Marketing

Disability and Digital Marketing

Routledge Studies in Marketing (Series)

Jonatan Södergren Editor
Niklas Vallström Editor
(2025)