Series: Routledge Studies in Marketing

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cover image of Artificial Intelligence for Marketing Management

Artificial Intelligence for...

Routledge Studies in Marketing (Series)

Park Thaichon Editor
Sara Quach Editor
(2022)

cover image of Corporate Social Responsibility and Marketing Ethics

Corporate Social...

Routledge Studies in Marketing (Series)

Honorata Howaniec Author
(2023)

cover image of Ethnic Hospitality Marketing

Ethnic Hospitality Marketing

Routledge Studies in Marketing (Series)

Elena Chatzopoulou Author
(2023)

cover image of Religion and Consumer Behaviour

Religion and Consumer Behaviour

Routledge Studies in Marketing (Series)

Gaurav Gupta Editor
Mandakini Paruthi Editor
(2023)

cover image of Branded Content and Entertainment in Advertising

Branded Content and...

Routledge Studies in Marketing (Series)

María Rodríguez-Rabadán Benito Author
(2023)

cover image of Consuming Atmospheres

Consuming Atmospheres

Routledge Studies in Marketing (Series)

Chloe Steadman Editor
Jack Coffin Editor
(2023)

cover image of Digital Transformation and Corporate Branding

Digital Transformation and...

Routledge Studies in Marketing (Series)

Maria Teresa Cuomo Editor
Pantea Foroudi Editor
(2023)

cover image of Place Branding and Marketing from a Policy Perspective

Place Branding and Marketing...

Routledge Studies in Marketing (Series)

Vincent Mabillard Author
Martial Pasquier Author
(2023)

cover image of Peopling Marketing, Organization, and Technology

Peopling Marketing,...

Routledge Studies in Marketing (Series)

Dirk vom Lehn Author
(2024)

cover image of Corporate Branding in Logistics and Transportation

Corporate Branding in...

Routledge Studies in Marketing (Series)

Nor Aida Abdul Rahman Editor
T.C. Melewar Editor
(2024)

cover image of Individuals in B2B Marketing

Individuals in B2B Marketing

Routledge Studies in Marketing (Series)

Maria Ivanova-Gongne Editor
Lasse Torkkeli Editor
(2024)

cover image of Visual Methods in Marketing and Consumer Research

Visual Methods in Marketing...

Routledge Studies in Marketing (Series)

Fatema Kawaf Editor
Ofer Dekel-Dachs Editor
(2024)

cover image of Storytelling in Marketing and Brand Communications

Storytelling in Marketing and...

Routledge Studies in Marketing (Series)

S M A Moin Author
(2024)

cover image of Marketing and Gamification

Marketing and Gamification

Routledge Studies in Marketing (Series)

Sahil Gupta Editor
Razia Nagina Editor
(2024)

cover image of Marketing in Developing Nations

Marketing in Developing Nations

Routledge Studies in Marketing (Series)

Ayodele C. Oniku Editor
(2024)

cover image of Money and Marketing in the Art World

Money and Marketing in the...

Routledge Studies in Marketing (Series)

Henrik Hagtvedt Author
(2024)

cover image of Decolonizing Marketing Theory and Practice

Decolonizing Marketing Theory...

Routledge Studies in Marketing (Series)

Hasan Gilani Editor
(2024)

cover image of Interfaith Marketing

Interfaith Marketing

Routledge Studies in Marketing (Series)

Frank G. Cabano Author
Stefan Müller Author
(2024)

cover image of The Future of Charity Marketing

The Future of Charity Marketing

Routledge Studies in Marketing (Series)

Sarah-Louise Mitchell Editor
Fran Hyde Editor
(2024)

cover image of Digital Currency and Consumption

Digital Currency and Consumption

Routledge Studies in Marketing (Series)

Jashim Khan Author
Russell Belk Author
(2024)

cover image of Market-Oriented Disinformation Research

Market-Oriented...

Routledge Studies in Marketing (Series)

Carlos Diaz Ruiz Author
(2025)

cover image of Consumer Decision-Making, Analytics and AI

Consumer Decision-Making,...

Routledge Studies in Marketing (Series)

Andrew Smith Author
Evgeniya Lukinova Author
(2025)

cover image of Digital Ownership and Consumption

Digital Ownership and...

Routledge Studies in Marketing (Series)

Domen Bajde Author
(2025)

cover image of Disability and Digital Marketing

Disability and Digital Marketing

Routledge Studies in Marketing (Series)

Jonatan Södergren Editor
Niklas Vallström Editor
(2025)