Absatzmittlergerichtetes,...

Innovatives Markenmanagement (Series)

Philip Maloney Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2008)

Multisensuale Gestaltung der...

Innovatives Markenmanagement (Series)

Book 39

Jenny Müller Author
(2012)

Zusammenhang zwischen...

Innovatives Markenmanagement (Series)

Book 38

Doris Skala-Gast Author
(2012)

Einfluss von Retailer Brands...

Innovatives Markenmanagement (Series)

Eike Jonas Abraham Author
(2021)

Markenerweiterungsstrategien...

Innovatives Markenmanagement (Series)

Marius Diegel Author
(2021)

Interaktionen mit Social...

Innovatives Markenmanagement (Series)

Jana Hiddessen Author
(2021)

Drivers of User Engagement in...

Innovatives Markenmanagement (Series)

Tanja Fink Author
(2021)

Die Wirkung von Beziehungen...

Innovatives Markenmanagement (Series)

Andre Jann Lienemann Author
(2021)

Influencer Branding in der...

Innovatives Markenmanagement (Series)

Daniel Thiefes Author
(2022)

Nachhaltige...

Innovatives Markenmanagement (Series)

Tim Bohmann Author
(2011)

Markenorientiertes...

Innovatives Markenmanagement (Series)

David Krol Author
(2022)

Repositionierung von Marken

Innovatives Markenmanagement (Series)

Christian Feddersen Author
(2010)

Identitätsbasierte...

Innovatives Markenmanagement (Series)

Book 43

Juliane Krause Author
(2013)

Interne Markenführung

Innovatives Markenmanagement (Series)

Rico Piehler Author
(2011)

Markenführungskompetenzen...

Innovatives Markenmanagement (Series)

Lars Eric Blinda Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2007)

Global Brand Management

Innovatives Markenmanagement (Series)

Book 45

Wulf Stolle Author
(2013)

Identitätsbasierte...

Innovatives Markenmanagement (Series)

Michael Schade Author
(2011)

Wirkung von Preisen und...

Innovatives Markenmanagement (Series)

Book 40

Uwe Schnetzer Author
(2012)

Relevanz von Naming Rights...

Innovatives Markenmanagement (Series)

Fabian Stichnoth Author
(2018)

Erfolgssicherung von Marken...

Innovatives Markenmanagement (Series)

Anna-Christina Dietert Author
(2018)

Intramarkenimagekonfusion

Innovatives Markenmanagement (Series)

Robert Kohtes Author
(2017)

Consumer Neuroscience

Innovatives Markenmanagement (Series)

Book 41

Klaus W. Bielefeld Author
(2012)

Markenadäquate Gestaltung von...

Innovatives Markenmanagement (Series)

Book 49

Beatrice Ermer Author
(2014)

Sport Team Identifikation

Innovatives Markenmanagement (Series)

Daniel von der Wense Author
(2023)

Die Unternehmensmarke in den...

Innovatives Markenmanagement (Series)

Kai Thürbach Author
(2012)

Bestimmung des...

Innovatives Markenmanagement (Series)

Book 42

Sonja Boch Author
(2013)

Customer-Equity-Management in...

Innovatives Markenmanagement (Series)

Alexander Breusch Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2009)

Die Relevanz der...

Innovatives Markenmanagement (Series)

Book 44

Manuel Roj Author
(2013)

Die Relevanz des Vertrauens...

Innovatives Markenmanagement (Series)

Book 35

Sabrina Hegner Author
(2012)

Event-Marken-Fit und...

Innovatives Markenmanagement (Series)

Axel Nitschke Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2007)

Ganzheitliche Markenführung...

Innovatives Markenmanagement (Series)

Kathrin Jung Author
(2010)

Identitätsbasierte...

Innovatives Markenmanagement (Series)

Marc Jost-Benz Author
(2009)

Innengerichtetes...

Innovatives Markenmanagement (Series)

Sabrina Zeplin Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2007)

Management und Wirkungen von...

Innovatives Markenmanagement (Series)

Anna Verena Wenske Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2008)

Markenbudgetierung

Innovatives Markenmanagement (Series)

Jochen Heemann Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2009)

Nachhaltigkeit im Employer...

Innovatives Markenmanagement (Series)

Book 48

Kai Weinrich Author
(2013)

Ökonomik der Marke

Innovatives Markenmanagement (Series)

Michael Welling Author
Prof. Dr. Dr. h.c. Engelhardt Author of introduction, etc.
(2007)

Stakeholderspezifische...

Innovatives Markenmanagement (Series)

Lars Fiedler Author
Prof. Dr. Manfred Kirchgeorg Author of introduction, etc.
(2007)

Strategische...

Innovatives Markenmanagement (Series)

Kai Rippe Author
(2017)

Strategisches...

Innovatives Markenmanagement (Series)

Mathias Kullmann Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2007)

User Generated Branding

Innovatives Markenmanagement (Series)

Ulrike Arnhold Author
(2010)

Virtual Reality als...

Innovatives Markenmanagement (Series)

Irena Nikic-Cemas Author
(2020)

Wirkung von Private Label...

Innovatives Markenmanagement (Series)

Florian Horstmann Author
(2017)

Branchenimages als...

Innovatives Markenmanagement (Series)

Katharina Schaefer Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2007)

Customer Equity Management...

Innovatives Markenmanagement (Series)

Stefan Hundacker Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2015)

Gestaltung komplexer...

Innovatives Markenmanagement (Series)

Book 46

Christopher Kanitz Author
(2013)

Emotionalisierung von Marken

Innovatives Markenmanagement (Series)

Tjark Freundt Author
Prof. Dr. Manfred Kirchgeorg Author of introduction, etc.
(2007)

Wirkung von Social Media auf...

Innovatives Markenmanagement (Series)

Book 50

Daniela Eilers Author
(2014)