Absatzmittlergerichtetes,...

Innovatives Markenmanagement (Series)

Philip Maloney Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2008)

Identitätsbasierte...

Innovatives Markenmanagement (Series)

Michael Schade Author
(2011)

Relevanz von Naming Rights...

Innovatives Markenmanagement (Series)

Fabian Stichnoth Author
(2018)

Erfolgssicherung von Marken...

Innovatives Markenmanagement (Series)

Anna-Christina Dietert Author
(2018)

Intramarkenimagekonfusion

Innovatives Markenmanagement (Series)

Robert Kohtes Author
(2017)

Sport Team Identifikation

Innovatives Markenmanagement (Series)

Daniel von der Wense Author
(2023)

Die Unternehmensmarke in den...

Innovatives Markenmanagement (Series)

Kai Thürbach Author
(2012)

Customer-Equity-Management in...

Innovatives Markenmanagement (Series)

Alexander Breusch Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2009)

Event-Marken-Fit und...

Innovatives Markenmanagement (Series)

Axel Nitschke Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2007)

Ganzheitliche Markenführung...

Innovatives Markenmanagement (Series)

Kathrin Jung Author
(2010)

Identitätsbasierte...

Innovatives Markenmanagement (Series)

Marc Jost-Benz Author
(2009)

Innengerichtetes...

Innovatives Markenmanagement (Series)

Sabrina Zeplin Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2007)

Management und Wirkungen von...

Innovatives Markenmanagement (Series)

Anna Verena Wenske Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2008)

Markenbudgetierung

Innovatives Markenmanagement (Series)

Jochen Heemann Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2009)

Ökonomik der Marke

Innovatives Markenmanagement (Series)

Michael Welling Author
Prof. Dr. Dr. h.c. Engelhardt Author of introduction, etc.
(2007)

Stakeholderspezifische...

Innovatives Markenmanagement (Series)

Lars Fiedler Author
Prof. Dr. Manfred Kirchgeorg Author of introduction, etc.
(2007)

Strategische...

Innovatives Markenmanagement (Series)

Kai Rippe Author
(2017)

Strategisches...

Innovatives Markenmanagement (Series)

Mathias Kullmann Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2007)

User Generated Branding

Innovatives Markenmanagement (Series)

Ulrike Arnhold Author
(2010)

Virtual Reality als...

Innovatives Markenmanagement (Series)

Irena Nikic-Cemas Author
(2020)

Wirkung von Private Label...

Innovatives Markenmanagement (Series)

Florian Horstmann Author
(2017)

Branchenimages als...

Innovatives Markenmanagement (Series)

Katharina Schaefer Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2007)

Customer Equity Management...

Innovatives Markenmanagement (Series)

Stefan Hundacker Author
Prof. Dr. Christoph Burmann Author of introduction, etc.
(2015)

Emotionalisierung von Marken

Innovatives Markenmanagement (Series)

Tjark Freundt Author
Prof. Dr. Manfred Kirchgeorg Author of introduction, etc.
(2007)