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Creators
- Philip Kotler 53
- Hermawan Kartajaya 10
- Iwan Setiawan 6
- Nancy R. Lee 4
- David Hessekiel 3
- Alice M. Tybout 2
- Bobby J. Calder 2
- Colleen Fahey 2
- Irving Rein 2
- Jacky Mussry 2
- John A. Caslione 2
- Laurence Minsky 2
- Martin Lindstrom 2
- Milton Kotler 2
- S. David Young 2
- iwan Setiawan 2
- Alexander Chernev 1
- Ana García Bertrán 1
- Ben Ryan Shields 1
- Bob Willard 1
- Clayton M. Christensen 1
- Den Huan Hooi 1
- Donald Wayne Hendon 1
- Federico Villegas 1
- Fred Reichheld 1