Reading a book is all it takes to make a personal difference.

Today in London. Leonard Want, a behaviourist and specialist in nonverbal and linguistic persuasion, is given an unusual assignment: he must assist God in deciding whether to once more wipe off the human species. There's only one minor problem: in addition to God, who is an old, vulgar, chain-smoker, Leonard also has to contend with a number of irritable archangels, a killing angel who hates humans and wears leather pants, and even Lucifer himself.

The magic word is a one-of-a-kind book with a clear goal: to amuse the reader while transforming him on every page and enabling him to realise his full potential. It is full of recommendations and teachings that work as you read them: word by word, you will be able to experience change and transformation firsthand, almost without realising it. It was written by one of the top authorities in linguistic intelligence and linguistic persuasion.

The first book you read that alters your life. For the magic, are you prepared?