Please note: This is a companion version & not the original book. Sample Book Insights: #1 You are a terrible, horrible, no-good, very bad multitasker. I know you're thinking, I'm not a bad multitasker, or perhaps I'm really good at multitasking. For example, I simultaneously: Respond to an e-mail Send an e-mail Call my mom Call my sister Call my client Call my friend Call my boss Call my wife Call my mom again! I once read that C-list celebrities are known for their ability to perform many tasks at once. Typically, I think the items on the C-list are: Call C-list celebrities and ask them to perform tasks for you. -> Multitasking is a myth. We try to tackle several tasks at once, but in reality, we fail at both and end up with nothing done well or at all. We are constantly disrespectful to the people right in front of us. #2 Multitasking is a myth. We try to tackle several tasks at once, but in reality, we fail at both and end up with nothing done well or at all. We are constantly disrespectful to the people right in front of us. #3 Don't multitask. It makes you lose focus, causes you to be impolite, and is unproductive. Blocking the flow of information into short-term memory decreases your ability to accomplish tasks. #4 We can't multitask. We can only task-switch, and that is not the same thing. Attention is limited to one task at a time.