Please note: This is a companion version & not the original book. Sample Book Insights: #1 Niche is probably the most loathed word in your vocabulary right now. You've probably seen interconnected circles, taken questionnaires about your passions and interests, and still ended up back where you started. The real reason you're unable to pick a niche is that you're afraid to commit. #2 The fourth aspect is that your niche needs to have recurring income potential. You don't want to solve a problem that people only seek help for once. You want a niche where people have the opportunity to advance and fulfill their potential at various stages.