The End of Marketing (Summary)
ebook ∣ Humanizing Your Brand in the Age of Social Media
By Carlos Gil
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getAbstract Summary: Get the key points from this book in 10 minutes.
Digital marketing expert Carlos Gil has worked on the front lines of social media brand marketing since the beginning – launching JobsDirectUSA.com in 2008, and later, providing strategy for global brands like LinkedIn and Winn-Dixie. In his 2018 manual for brand marketers, Gil offers a wealth of insights, tactics and examples from Facebook, LinkedIn, Twitter, Instagram and Snapchat. Useful for corporate social media account managers, agency executives or individuals building a personal brand, the book emphasizes authenticity and focuses on gaining real benefits – not vanity metrics.
Book Publisher:
Kogan Page
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