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Business success, whether retail, service-based, or even direct buyer connection, is built by establishing mutually profitable relationships: relationships where you make the customer (client) feel special. When you 'Make ME Feel Special!' you enhance your chances to convert me from a one-time customer to a raving fan and long-term profitable client and avid champion. You 'make money' in business when you are in face-to-face or phone-to-phone sales, service, or follow up contact with your clients. You 'earn that money' by delivering on what you contract and you 'leverage that money' by maintaining good client contact and ongoing superior service. But first, you need to be and/or keep in contact with them. Keep in touch, treat them special, and they will come back; and bring their friends and colleagues too. Idea-rich customer service is a skillful blend of all three with a focus on making your clients feel special. Working to create an idea-rich customer service based, client centered culture will pay top dividends for years to come. Ever wondered why the top performing business owners and sales superstars sell so much better and make so much more money than their counterparts? Plus, they seem to it so much easier too. Their secret is in how they 'visualize' and more effectively approach everyone, which results in such higher levels of success with their prospective clients.