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如今,改变品牌运营思维,创新品牌渠道营销模式已是各品牌企业刻不容缓的课题。"得渠道者得天下",本书作者吴文辉根据多年来对品牌的理论与实践的研究,以全新的角度解析了品牌渠道营销模式的真正含义和品牌本身的组成元素,内容翔实系统,贴近实战。通过阅读本书,读者对理解品牌的营销渠道架构,抓住品牌的核心来实现渠道运营创新会有启发,并在实际工作中真正赋予品牌强悍的生命力,形成行业内基业长青的强势品牌!