Applying a literary and reader-oriented approach, this book asks what the Gospel of Mark refers to when it promises "the coming of the Son of Man" (13:24-27). This reading not only provides the solution to the various difficulties in understanding those verses, but, unlike other readings, it allows Mark 13:24-27 to be read as an integral part of the Gospel according to Mark. An examination of the wider narrative of the Gospel and Mark 13 itself, both in form and function as well as in its many details, demonstrates that these verses raise expectations that are then shown to be fulfilled in Jesus' death, resurrection, and launch of the gentile mission. As contemporary Christians await the future return of Christ, we already look back on "the coming of the Son of Man," which ought to inspire us to take further steps forward in Christian mission.