Without any doubt, one of the European regions that has never ceased to trouble the Westerner traveller is the Balkan Peninsula, which functioned as a terra incognita within the British travel canon, and served as the transit point to the Ottoman Empire or the Old Grecian world. At a time when Anglo-Saxonism occupied a prevalent position in British political discourse, the Balkan Peninsula came to epitomise all the negative qualities of the Orient that British travellers were anxious to apply to alien countries that were far removed from the nation-building agenda of the Empire. As such, classified as the fringe of the Orient, Serbia was persistently depicted as a politically unstable region, inhabited by primitive ethnic groups that could possibly threaten the viability of the British imperialist interests in European Turkey. In the light of the Serbian national struggle to promote the idea of a South-Slavic Union or forge an identity against the Austrian and Ottoman Empires, some British travellers undertook a journey to all the Balkan states where Serbians formed the majority of the population to demonise the War of Liberation of the Balkan states against the Ottoman yoke, treating it as visible evidence of Russian Expansionism.This book concentrates on dystopian British imagology of Serbia as a travel destination, including travel accounts produced from 1717 until 1911, a year prior to the outbreak of the First World War. The travel texts incorporated into this volume shed light on all the conceptualisations of the Balkans, addressing the sociopolitical conditions that sparked the national awakening of Serbia.