Questions such as these and many others are posed and examined by the contributors to this volume. Some are sceptical of future developments in sport and demand radical reforms to halt progress, others are more optimistic and propose that sport should adapt to new advances just as other realms of the cultural sphere have.
Some of the topics examined here, such as the genetic engineering of athletes and the significance of the public's fascination with sport winners, are being discussed for the first time, whilst others such as sex segregation, nationalism and doping are being revisited and reintroduced onto the agenda after a period of suggestive silence.
This book provides the reader with a deep insight into the moral and ethical value we place on sport in today's society. Challenging and demanding, its contributors urge us to think again about current sports practices and the future of sport as a cultural phenomenon.