This book is about the ultimate and unfailing secret of persuasion used by Jesus Christ and how anyone can master persuasion. This maybe the most dangerous and manipulative persuasion secret ever in history of mankind. It's fool proof and sure fire...through speech leaders or anyone looking to start a movement can change their audience's brain by making them release hormones that will lead them to feel exactly as the speaker want . It's not about persuading people but about leading the people to persuade themselves .