As you reenter civilian life and seek meaningful employment that matches your values, you must first create a message, a personal branding story so compelling and interesting that it grabs the attention of the right people so that they will ask for your resumé. You must B.R.A.N.D:

Become

Relevant to the audience you need to attract to connect you with the opportunities you seek. You must craft messages that are

Authentic, not bragging or exaggerating, but you must be willing to be seen, to become intentionally

Noticeable, online, offline, to other people, and your messaging must be

Differentiated from others vying for attention in the marketplace.

THIS is effective marketing—grabbing people's minds with something that's unique and fascinating. Learning these marketing skills now will serve you (and the service members you'll be able to help) to attract professional networking contacts, informational interviews, and job interviews. The skills you will learn in the pages of B.R.A.N.D. Before Your Resumé will serve you for decades.