This study adopts a dynamic capabilities perspective to explore the activities and processes through which business model innovations arise in established organisations. New and innovative business models are fundamental to the commercialisation of the latest technologies, performance, and competitive advantage, as well as value creation for customers, the focal company and its ecosystem. Yet, our current understanding of how established companies design and implement new business models is limited by a lack of empirical research. Based on a review of relevant literature, business model innovation is presented and explored as a dynamic capability.

The book subsequently uses proven methodologies to gather and analyse data from five case studies in the manufacturing, financial services, media, consulting, and healthcare industries. The framework developed here offers a novel understanding of how business model innovations come about in established organisations, a practice it dubs 'crafting business models in statu nascendi'.