Brand Real
audiobook (Unabridged) ∣ How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
By Laurence Vincent
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In this powerful guide, brand strategist Laurence Vincent delivers proven, repeatable practices to help any business establish a genuine brand identity. Using case studies from established brand leaders such as American Express, Apple, Virgin, and others, Vincent shows how delivering on a central promise is the key to creating a lasting connection with customers.