This book is highly productive if you are a CEO who wants to take your company to the next level, an employee who wants to develop your career, an entrepreneur who wants to start a business from scratch and a professional doctor, engineer, officer or freelancer who wants to establish their name as a brand or a student who wants to achieve your full potential and take the lead in your first career move.

This book is useful for everyone who wants to build their personal brand and make a difference in developing their professional profile. Identifying and marketing your personal brand is an essential core competency for managing and sustaining a successful career. Empower yourself by knowing what you have to offer, what you want and how to ask for it. The simple fact is that many entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today's market.

A Personal brand when used as a marketing tool can make your professional profile more attractive, visible, credible, lucrative, and long lasting. This book serves as a dynamic tool to develop your professional profile in a diverse world.
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