Customer and Business Analytics
ebook ∣ Applied Data Mining for Business Decision Making Using R · Chapman & Hall/CRC the R Series
By Daniel S. Putler
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex
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