General Gordon's death in the Sudan marks the height of imperial cultural fever. Even in the late nineteen seventies, the themes of Khartoum were still the basis for children's stories, comic books, and depictions of masculinity.Imperial Culture in the Sudan seeks to examine the cultural impact of Sudan on the popular image of the British empire – why were these colonial administrators characterized as 'adventurers'? Why was Sudan and the story of General Gordon so popular? The author argues it coincided with the mass production of popular journalism, the height of Jingoism as a cultural product and therefore a study of Sudan's experience tells us a lot about the British Empire – how it was made, consumed and remembered.