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何気なく選んでいるお弁当や肉まん。なぜ、その商品を選んだのですか?気温が上昇する時期に売れる『昇温商品』気温が下がっていく時期に売れる『降温商品』気象と消費行動の関係は?消費行動に潜む気象と身体の関係をさまざまな事例を通して紹介。