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本書是「品牌公關的十萬個為什麼」，舉凡公關常見的實戰問題：職位職責、品牌規劃、公共關係管理、公關活動管理、危機公關技巧、雇主品牌管理、公共事務管理、投資者關係管理、新媒體營運等，均有實際執行案例可供參考，即學即用。
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