When Kellyanne Conway, counselor to President Trump, coined the phrase "alternative facts" in January 2017, objectivity in public discourse—the long-held belief in a more or less agreed-upon set of verifiable truths—went into a tailspin. The use of alternative facts and narratives quickly became the go-to rhetorical strategy, especially among Trump's administration and base. Rebuttals based on fact-checking and hard data were demoted to mere choices in a media bazaar where consumers are free to source their own versions of reality. This volume explores the social and political disruption accompanying the loss of faith in objectivity, along with reflections on the disregard for truth and honesty, both within the Trump Administration and in contemporary popular culture.