This book is an invitation to researchers who are committed to social change to look for ideas about transformation in an unexpected place – that is, in the data generated from empirical research. Informed by Critical Discourse Analysis and postmodern theory, it proposes a method of locating, through close grammatical analysis of everyday descriptions of the social world, the desire for alternative transformative structures. Drawing upon insightful analysis of conversational data collected over a period of 12 years from both 'marginalised' and 'mainstream' participants, it reveals innovative ways of imagining social structure. Clark proposes a view of the social world as in an embodied relationship with embodied selves.