Doctor Who
ebook ∣ The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
By Matt Hills
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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