Campaign Strategy in Direct Democracy

ebook Challenges to Democracy in the 21st Century

By Laurent Bernhard

cover image of Campaign Strategy in Direct Democracy

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In the first study of comparative direct-democracy, Laurent Bernhard explores the nature of direct-democratic campaigning in Switzerland. The author examines four policy areas: immigration, healthcare, welfare and economic liberalism focussing on interviews with campaign managers to provide a comprehensive analysis of direct-democratic campaigning.
Campaign Strategy in Direct Democracy