eCFO (Summary)

ebook Sustaining Value in the New Corporation

By Cedric Read

cover image of eCFO (Summary)

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getAbstract Summary: Get the key points from this book in less than 10 minutes.

The gang at PricewaterhouseCoopers discusses the chief financial officer's role in the changing corporate landscape. The eCFO is no longer only involved with financial management, but must become an internal venture capitalist, opportunity seeker and risk taker who works closely with the CEO to anticipate trends, recommend new enterprises and manage company investments as a portfolio of financial ventures. The authors draw on in-depth interviews with leading CFOs, case studies, independent research and analysis of the latest best practices. Though charts, bullets and boxes impart a textbook flavor, and the trend material is a little familiar, the book is generally solid and informative. getAbstract.com suggests it to CFOs and CEOs who need that "e" awareness, or to any manager who is trying to drag the boss into the 21st century, or even the 20th.

Book Publisher:

Wiley

eCFO (Summary)