getAbstract Summary: Get the key points from this book in less than 10 minutes.

Professors Uri Gneezy and John A. List – pioneers in behavioral economics – share a belief in alternative experimentation. Their real-world field tests produce surprising outcomes in varied and unlikely arenas such as business, charitable giving, health, crime, student test results, mechanics' estimates and other societal concerns. Gneezy and List hold that organizations and individuals should continually, purposefully experiment to find the most effective methods to achieve their goals. You may have often heard their experiments cited without knowing the source. getAbstract recommends their approach to anyone seeking original, functional methods to increase performance in all social and business endeavors.

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