AgencyMaxx Marketing is considered one of the property and casualty industry's most comprehensive proactive financial services cross-selling programs. The independent distribution of financial services is shifting from the traditional life and annuity agent to the banks, wire houses, and property and casualty agencies. Property and casualty agencies that previously considered the cross-selling of financial services a luxury now realize the necessity and long-term survival value of proactive marketing. This book is a must read for any agency that wants to offer a comprehensive approach to risk mitigation.