本书就是为准备进入餐饮业和那些已经进入该行业，但希望获得更大发展的人而准备的。和以往此类书籍不同的是，本书侧重于具体而实际的细节问题，将一个餐馆从创业到经营再到发展的过程做了非常详尽的论述。本书从中小餐馆创业的角度出发，非常细致地描述了整个创办餐馆的过程，包括申办执照、筹措资金、选择餐馆地址、购买设备等。此后，是餐馆的经营阶段。和本阶段的经营相配套，本书详细描述了菜单的设计、员工的招聘等细节问题。如果你的餐馆经历了前面两个过程，并且经营非常成功，那么你必须面对扩大经营等问题，包括加强内部管理、品牌管理、连锁经营等。(This book is just for those prepare to enter catering industry and ones have been in this industry and seek for more development.Unlike other books of this kind, this book focuses on practical detailed problems and gives a specific discussion on a restaurant from the startup to business and to development. In the view of the startup of small and middle restaurants, this book describes the overall founding process in detail, including license application, capital financing, site selection, equipment purchase, etc. Hereafter, it is the business phase. To match with the business of this phase, this book introduces specific menu design, employee recruitment, etc. If you have undergone these two processes mentioned above and get successful operation, you must face business expansion problems, including internal management, brand management and chain operation, etc. )