By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:
· social model of marketing
· human resource management perspective
· marketing and service management
· quality management
organisational development
· corporate identity, image and reputation
· corporate communication