Quax, a nonalcoholic beer, becomes the centre of a political feud when a nineteen-year-old dies in a drunken car wreck NOBBY (No Beer-Buying Youngsters), an organisation asserting that nonalcoholic beer primes youngsters for premature alcohol abuse, takes the brewery to court When Rugby's, a fast-food chain, decides to sell Quax, NOBBY finds further cause for alarm Mrs Madeleine Underwood leads NOBBY's protest which leads to a full-scale riot in Manhattan Then Mrs Underwood is found murdered