A report done by business news daily has demonstrated that emotional intelligence can lead to success in social and professional settings. And another study stated that persuasion can get the results you want, even when done ethically and fairly. Which means you can get the success you want in the workplace without giving up your integrity or your own free will. Discover:

The real techniques to close the sale every time (without using magic wands)

The 4 most common objections you'll receive and how to reply in the right way

What makes people buy and how to leverage this knowledge to sell more

4 ways to craft your sales presentations so that people want to buy from you

How to set and reach your sales goals using a powerful planning method

Why if you want to sell effectively you shouldn't be selling (and what you should be doing instead)

An example of a highly effective sales script (from the first contact to after the sale) Principles of persuasion will increase your ability to change someone else's opinions, beliefs, behaviour, or motivations is integral to being successful in today's competitive business scene. Each and every one of the 100 tips included in this book have been carefully and specifically chosen to hone your ability to persuade others and launch you to the top. Ready to dazzle your clients and influence the psychology of persuasion at your next sales pitch or presentation?

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