This book identifies increasing concerns with the veterinary profession and confronts them provocatively, with a view to stimulating positive change. A central theme is the emergence of the profitable 'fur baby' which is being propagated through encouraged anthropomorphism, a limited evidence base, overdiagnosis, overtreatment, and practice corporatisation. Richly accompanied with thoughts on veterinary celebrity, the misrepresentation of veterinary 'success', research using client-owned animals, unregulated treatments and end-of-life decision-making, the book represents a small room full of large elephants. With experienced contributors from around the world, each chapter combines personal story with evidence-based reflections.

While many of the subjects presented will have undergone some degree of ethical analysis, the book itself does not intend to teach veterinary ethics; instead, its role is to identify key concerns with the profession's current trajectory and to present them with candour, from the perspective of concerned veterinary professionals.

Ideal for use within the veterinary curriculum to stimulate undergraduate thought and discussion, this book will also be a valuable reference for practitioners as the veterinary profession comes to terms with life in a post-truth era.