Unlock the strategies and practices that have propelled Google and similar organizations to the forefront of innovation with this essential guide. This book delves into how Google has revolutionized management practices to foster continuous and disruptive innovation in dynamic markets.

In this second edition, you'll explore:

This book is not just a theoretical analysis; it's a practical guide for managers and public officials looking to implement sustainable management procedures. Whether scaling a startup or transforming a large organization, you'll find invaluable insights to drive innovation and growth. Additionally, this book serves as an excellent complement to organizations interested in the innovation standard ISO 56001.