Bill King is the pioneer who put the Australian outback on the map for travelers from all over Australia and the world. In an enterprise founded on hope and hard work his business, still operating as AAT Kings, opened up a whole new branch of Australian tourism. Even though he became a tourist industry leader, Bill spent many years behind the wheel as one of the driver/tour leaders in what was then a shoestring operation. His story is colorful, full of eccentric drivers, wild passengers, and sticky situations against the backdrop of the glory of Australia. He and his passengers sometimes got lost, bogged, stranded, or scared out of their wits, but there was always Bills determination to bring the show back home. He never lost a passenger or brought one to harm, but by heck they sometimes tried his monumental patience.