This book asserts the importance of conducting research on visual culture phenomena in public theology. As we increasingly communicate and express our social and cultural identities through images in today's culture and economy, visual culture has become a burgeoning area of study and research in many academic institutions. In light of this, public theology must engage with this complex field.The concept of iconicity is raising fresh inquiries within the realm of public theology, which is already rife with hermeneutic concerns. These questions must be revisited, as images compel us to reassess our ongoing approach to the interpretation of religion. The potency of images is an uncharted and potent force, propelling public theology towards a future that is yet to be discovered.