Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing-it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide. Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and bestselling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers. Inside, find: - The key to understanding your buyers needs and setting prices they want - What your customers-and your business-truly value - An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients