Series: Review of Marketing Research

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cover image of Artificial Intelligence in Marketing

Artificial Intelligence in...

Review of Marketing Research (Series)

Naresh K. Malhotra Other
K. Sudhir Editor
(2023)

cover image of Review of Marketing Research, Volume 7

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 7

Naresh K. Malhotra Editor
Naresh K. Malhotra Other
(2010)

cover image of Review of Marketing Research, Volume 8

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 8

Naresh Malhotra - USE 0493 Editor
Naresh Malhotra - USE 0493 Other
(2011)

cover image of Review of Marketing Research, Volume 9

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 9

Stephen L. Vargo Editor
Robert F. Lusch Editor
(2012)

cover image of Review of Marketing Research, Volume 10

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 10

Naresh K. Malhotra Editor
(2013)

cover image of Review of Marketing Research, Volume 12

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 12

Naresh K. Malhotra Other
Deborah MacInnis Editor
(2015)

cover image of Review of Marketing Research, Volume 13

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 13

Naresh K. Malhotra Editor
(2016)

cover image of Review of Marketing Research, Volume 14

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 14

Naresh K. Malhotra Other
Russell W. Belk Editor
(2017)

cover image of Review of Marketing Research, Volume 15

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 15

Rajan Varadarajan Editor
Satish Jayachandran Editor
(2018)

cover image of Review of Marketing Research, Volume 16

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 16

Aric Rindfleisch Editor
Alan J. Malter Editor
(2019)

cover image of Review of Marketing Research, Volume 17

Review of Marketing Research,...

Review of Marketing Research (Series)

Book 17

Dawn Iacobucci Editor
(2020)

cover image of Review of Marketing Research

Review of Marketing Research

Review of Marketing Research (Series)

Naresh K. Malhotra Editor
(2008)

cover image of Review of Marketing Research

Review of Marketing Research

Review of Marketing Research (Series)

Naresh K. Malhotra Editor
(2008)

cover image of Review of Marketing Research

Review of Marketing Research

Review of Marketing Research (Series)

Naresh K. Malhotra Author
(2009)

cover image of Marketing Accountability for Marketing and Non-Marketing Outcomes

Marketing Accountability for...

Review of Marketing Research (Series)

V. Kumar Editor
David W. Stewart Editor
(2021)

cover image of Measurement in Marketing

Measurement in Marketing

Review of Marketing Research (Series)

Naresh K. Malhotra Other
Hans Baumgartner Editor
(2022)

cover image of The Vulnerable Consumer

The Vulnerable Consumer

Review of Marketing Research (Series)

Naresh K. Malhotra Other
Angela Y. Lee Editor
(2024)

cover image of Global Marketing in Times of Disruption

Global Marketing in Times of...

Review of Marketing Research (Series)

Kelly Hewett Editor
Yuliya Strizhakova Editor
(2025)