Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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cover image of Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1990...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

B. J. Dunlap Editor
(2015)

cover image of Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Roger Gomes Editor
(2015)

cover image of Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1996...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Elizabeth J. Wilson Editor
Joseph F. Hair, Jr. Editor
(2015)

cover image of Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1997...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Elizabeth J. Wilson Editor
Joseph F. Hair, Jr. Editor
(2015)

cover image of Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1998...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

John B. Ford Editor
Earl D. Honeycutt, Jr. Editor
(2015)

cover image of Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1999...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Charles H. Noble Editor
(2015)

cover image of Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2000...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
H. Lee Meadow Editor
(2014)

cover image of Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2002...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2007...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Dheeraj Sharma Editor
Shaheen Borna Editor
(2014)

cover image of Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2008...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Leroy Robinson, Jr. Editor
(2014)

cover image of Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2009...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Leroy Robinson, Jr. Editor
(2014)

cover image of Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2010...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Dawn R. Deeter-Schmelz Editor
(2014)

cover image of Revolution in Marketing

Revolution in Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of The Sustainable Global Marketplace

The Sustainable Global...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Mary Conway Dato-on Editor
(2014)

cover image of Cultural Perspectives in a Global Marketplace

Cultural Perspectives in a...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Dheeraj Sharma Editor
(2015)

cover image of Global Perspectives in Marketing for the 21st Century

Global Perspectives in...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Ajay K. Manrai Editor
H. Lee Meadow Editor
(2015)

cover image of Ideas in Marketing

Ideas in Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Krzysztof Kubacki Editor
(2014)

cover image of Marketing Horizons

Marketing Horizons

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Venkatakrishna V. Bellur Editor
James W. Camerius Other
(2014)

cover image of Minority Marketing

Minority Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Robert L. King Editor
(2015)

cover image of Minority Marketing

Minority Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Robert L. King Editor
(2015)

cover image of Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1979...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Howard S. Gitlow Editor
Edward W. Wheatley Editor
(2015)

cover image of Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1982...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Vinay Kothari Editor
Danny R. Arnold Other
(2015)

cover image of Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1983...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

John C. Rogers III Editor
William A. Dempsey Other
(2015)

cover image of Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1984...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Jay D. Lindquist Editor
(2015)