Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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cover image of Celebrating America's Pastimes

Celebrating America's Pastimes

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Kacy Kyungok Kim Editor
(2016)

cover image of Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era

Let's Get Engaged! Crossing...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Michael W. Obal Editor
Nina Krey Editor
(2015)

cover image of Marketing Challenges in a Turbulent Business Environment

Marketing Challenges in a...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Mark D. Groza Editor
Charles B. Ragland Editor
(2015)

cover image of Rediscovering the Essentiality of Marketing

Rediscovering the...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Luca Petruzzellis Editor
Russell S. Winer Editor
(2016)

cover image of Creating Marketing Magic and Innovative Future Marketing Trends

Creating Marketing Magic and...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Maximilian Stieler Editor
(2017)

cover image of Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Patricia Rossi Editor
(2017)

cover image of Back to the Future

Back to the Future

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Nina Krey Editor
Patricia Rossi Editor
(2017)

cover image of Marketing Transformation

Marketing Transformation

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Patricia Rossi Editor
Nina Krey Editor
(2017)

cover image of Boundary Blurred

Boundary Blurred

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Nina Krey Editor
Patricia Rossi Editor
(2018)

cover image of Finding New Ways to Engage and Satisfy Global Customers

Finding New Ways to Engage...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Patricia Rossi Editor
Nina Krey Editor
(2019)

cover image of Marketing Opportunities and Challenges in a Changing Global Marketplace

Marketing Opportunities and...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Shuang Wu Editor
Felipe Pantoja Editor
(2020)

cover image of Enlightened Marketing in Challenging Times

Enlightened Marketing in...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Felipe Pantoja Editor
Shuang Wu Editor
(2020)

cover image of From Micro to Macro

From Micro to Macro

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Felipe Pantoja Editor
Shuang Wu Editor
(2022)

cover image of Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Juliann Allen Editor
Bruna Jochims Editor
(2022)

cover image of Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Assessing the Different Roles...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of Creating and Delivering Value in Marketing

Creating and Delivering Value...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of Marketing Dynamism & Sustainability

Marketing Dynamism &...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Leroy Robinson, Jr. Editor
(2014)

cover image of Marketing, Technology and Customer Commitment in the New Economy

Marketing, Technology and...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of New Meanings for Marketing in a New Millennium

New Meanings for Marketing in...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Melissa Moore Editor
Robert S. Moore Editor
(2014)

cover image of Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1990...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

B. J. Dunlap Editor
(2015)

cover image of Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Roger Gomes Editor
(2015)

cover image of Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1996...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Elizabeth J. Wilson Editor
Joseph F. Hair, Jr. Editor
(2015)

cover image of Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1997...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Elizabeth J. Wilson Editor
Joseph F. Hair, Jr. Editor
(2015)

cover image of Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1998...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

John B. Ford Editor
Earl D. Honeycutt, Jr. Editor
(2015)

cover image of Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1999...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Charles H. Noble Editor
(2015)

cover image of Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2000...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
H. Lee Meadow Editor
(2014)

cover image of Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2002...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2007...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Dheeraj Sharma Editor
Shaheen Borna Editor
(2014)

cover image of Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2008...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Leroy Robinson, Jr. Editor
(2014)

cover image of Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2009...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Leroy Robinson, Jr. Editor
(2014)

cover image of Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2010...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Dawn R. Deeter-Schmelz Editor
(2014)

cover image of Revolution in Marketing

Revolution in Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of The Sustainable Global Marketplace

The Sustainable Global...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Mary Conway Dato-on Editor
(2014)

cover image of Cultural Perspectives in a Global Marketplace

Cultural Perspectives in a...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Dheeraj Sharma Editor
(2015)

cover image of Global Perspectives in Marketing for the 21st Century

Global Perspectives in...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Ajay K. Manrai Editor
H. Lee Meadow Editor
(2015)

cover image of Ideas in Marketing

Ideas in Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Krzysztof Kubacki Editor
(2014)

cover image of Marketing Horizons

Marketing Horizons

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Venkatakrishna V. Bellur Editor
James W. Camerius Other
(2014)

cover image of Minority Marketing

Minority Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Robert L. King Editor
(2015)

cover image of Minority Marketing

Minority Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Robert L. King Editor
(2015)

cover image of Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1979...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Howard S. Gitlow Editor
Edward W. Wheatley Editor
(2015)

cover image of Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1982...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Vinay Kothari Editor
Danny R. Arnold Other
(2015)

cover image of Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1983...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

John C. Rogers III Editor
William A. Dempsey Other
(2015)

cover image of Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1984...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Jay D. Lindquist Editor
(2015)

cover image of Optimistic Marketing in Challenging Times

Optimistic Marketing in...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Bruna Jochims Editor
Juliann Allen Editor
(2023)

cover image of Bringing the Soul Back to Marketing

Bringing the Soul Back to...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Vincent Jeseo Editor
Juliann Allen Editor
(2024)

cover image of Welcome to the New Normal

Welcome to the New Normal

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Vincent Jeseo Editor
Juliann Allen Editor
(2024)

cover image of Marketing and AI

Marketing and AI

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Vincent Jeseo Editor
Jasmine Parajuli Editor
(2024)

cover image of Marketing in a Multicultural and Vibrant World

Marketing in a Multicultural...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Vincent Jeseo Editor
Jasmine Parajuli Editor
(2024)