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cover image of HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads on...

HBR's 10 Must Reads (Series)

Harvard Business Review Author
Clayton M. Christensen Author
(2013)

cover image of The Ultimate Question 2.0 (Revised and Expanded Edition)

The Ultimate Question 2.0...

Fred Reichheld Author
Rob Markey Author
(2011)