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1. Auflage im Gabler Verlag 2004 erschienen
1. Auflage im Gabler Verlag 2004 erschienen
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Business
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Management
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André Salfeld
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Bernd Becker
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Dieter Ahlert
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Exzellenz in Markenmanagement...
Applied Marketing Science / Angewandte Marketingforschung (Series)
Dieter Ahlert
Editor
Bernd Becker
Editor
(2015)
